Public Opinion Laboratory

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Services Offered by the Public Opinion Laboratory

The POL offers a full range of research services, any or all of which can be provided depending on your requirements.  Our professional research team will work with your organization to design a custom project that will provide actionable information to meet your organization’s needs.

• Telephone Interviewing
  Computer Assisted Telephone Interviewing (CATI)
  55 interviewing stations
  Interviews conducted 7 days a week
  POL’s telephone calls appear on recipients’ caller ID screens as Northern Illinois University
  Spanish interviews
• Mail Surveys
• Internet Surveys
• In-Person Interviews
• Focus Groups
• Mixed-Mode Methodologies

Research Approach